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Marketing Management with Marketing Management Emphasis (B.B.A.)

ACBSP Accreddited

76 hours

The Marketing Management program prepares students for traditional marketing, promotion, sales, sales management, and marketing research responsibilities. This specialization develops skills for the recognition and analysis of marketing problems, both from the organizational and external market perspectives.

An OC graduate with a Bachelor of Business Administration degree in Marketing Management will:

  1. Gain competency in the foundational areas of business.
  2. Understand the importance of ethics, values, morals, and social responsibility and relate them to the Christian worldview.
  3. Possess critical thinking, analytical, and problem-solving skills.
  4. Be able to work effectively in a global context.
  5. Develop professional and persuasive communication skills.

Students must complete a minimum of 122 hours including the major, core, and minor if required. Elective hours may be needed to reach 122 hours.

1 HOUR INTRODUCTION TO BUSINESS CHOSEN FROM

12 HOURS LOWER DIVISION

6 HOURS MATHEMATICS

3 HOURS ENGLISH

21 HOURS UPPER DIVISION

3 HOURS CAPSTONE

6 HOURS REQUIRED SPECIALIZED

12 HOURS OF SPECIALIZED REQUIRED

3 HOURS MARKETING COMMUNICATION CHOSEN FROM

6 HOURS MARKETING MANAGEMENT REQUIRED

3 HOURS MARKETING MANAGEMENT ELECTIVES CHOSEN FROM

University Core Curriculum

B.B.A. - 51 Hours - Courses May Not Be Repeated Within Core

COMMUNICATION, 9 HOURS

MATHEMATICS, 3 HOURS

REQUIRED BIBLE, 6 HOURS

BIBLE ELECTIVES, 3 HOURS

CAPSTONE, 3 HOURS

POLITICAL SCIENCE, 3 HOURS

AMERICAN HISTORY, 3 HOURS

GREAT WORKS, 3 HOURS

SCIENCE, 6 HOURS

  • One course must include a lab

BEHAVIORAL SCIENCE, 3 HOURS

BUSINESS COMMUNICATION, 3 HOURS

STATISTICS, 3 HOURS

LIBERAL ARTS, 3 HOURS

  • 3 hours approved by the division, to include Communication, English, Fine Arts, Foreign Language, History, Mathematics, or Science