76 hours
The Marketing Management program prepares students for traditional marketing, promotion, sales, sales management, and marketing research responsibilities. This specialization develops skills for the recognition and analysis of marketing problems, both from the organizational and external market perspectives.
An OC graduate with a Bachelor of Business Administration degree in Marketing Management will:
- Gain competency in the foundational areas of business.
- Understand the importance of ethics, values, morals, and social responsibility and relate them to the Christian worldview.
- Possess critical thinking, analytical, and problem-solving skills.
- Be able to work effectively in a global context.
- Develop professional and persuasive communication skills.
Students must complete a minimum of 122 hours including the major, core, and minor if required. Elective hours may be needed to reach 122 hours.
1 HOUR INTRODUCTION TO BUSINESS CHOSEN FROM
12 HOURS LOWER DIVISION
- ACCT-2113 Accounting Principles I
- ACCT-2213 Accounting Principles II
- ECON-2113 Macroeconomic Principles
- ECON-2213 Microeconomic Principles
6 HOURS MATHEMATICS
3 HOURS ENGLISH
21 HOURS UPPER DIVISION
- BUSA-3213 Business Law
- BUSA-3713 Business Ethics
- COMM-3113 Business and Professional Communication
- FINC-3313 Principles of Finance
- INTL-3313 International Business
- MGMT-3113 Principles of Management
- MKTG-3313 Principles of Marketing
3 HOURS CAPSTONE
6 HOURS REQUIRED SPECIALIZED
12 HOURS OF SPECIALIZED REQUIRED
- MKTG-2413 Consumer Behavior
- MKTG-3713 Sales Management and the Sales Process
- MKTG-4513 Marketing Research and Analysis
- MKTG-4613 Marketing Management
3 HOURS MARKETING COMMUNICATION CHOSEN FROM
6 HOURS MARKETING MANAGEMENT REQUIRED
3 HOURS MARKETING MANAGEMENT ELECTIVES CHOSEN FROM
University Core Curriculum
B.B.A. - 51 Hours - Courses May Not Be Repeated Within Core
COMMUNICATION, 9 HOURS
MATHEMATICS, 3 HOURS
REQUIRED BIBLE, 6 HOURS
- BIBL-1023: Foundations: Introduction to the Good Life
- BIBL-1103: Story: Introduction to Christian Worldview
BIBLE ELECTIVES, 3 HOURS
CAPSTONE, 3 HOURS
POLITICAL SCIENCE, 3 HOURS
AMERICAN HISTORY, 3 HOURS
GREAT WORKS, 3 HOURS
SCIENCE, 6 HOURS
- One course must include a lab
BEHAVIORAL SCIENCE, 3 HOURS
BUSINESS COMMUNICATION, 3 HOURS
STATISTICS, 3 HOURS
LIBERAL ARTS, 3 HOURS
- 3 hours approved by the division, to include Communication, English, Fine Arts, Foreign Language, History, Mathematics, or Science