B.S. Degree in Public Relations and Social Media
50 hours

Students must complete a minimum of 126 hours including the major, core, and minor if required. Elective hours may be needed to reach 126 hours.

10 Hours mass communication foundation

• COMM-2613 Media, Faith, and Culture
• COMM-4631 Senior Seminar in Communication
• COMM-4713 Media Law
• COMM-4733 Media Ethics

4 Hours experience: you must choose from

• COMM-1361 and COMM-3361 PR Practicum
  An internship may be substituted for one of these hours.

30 Hours public relations required

• COMM-2413 Photographic Principles
• COMM-2643 Media Production
• COMM-2813 Social Media and Advertising Principles
• COMM-2823 Public Relations Principles and Social Media Influencers
• COMM-3233 Managing Social Media
• COMM-3343 Campaigns
• COMM-3543 Public Relations and Social Media Case Studies
• COMM-3743 Public Relations and Social Media Branding
• COMM-4663 Public Relations and Social Media Analytics
• MKTG-3313 Marketing Principles

6 Hours restricted electives

• ARTS-1103 Digital Imaging
• COMM-2833 Journalistic Storytelling 1
• COMM-3243 Planning, Organizing, and Leading Events
• COMM-3323 Organizational Communication
• COMM-3333 Team Communication and Leadership
• COMM-4113 Persuasion and Advocacy

An OC graduate with a Bachelor of Science degree in Mass Communication-Public Relations will:

1. Have been encouraged to sustain or adopt a Christian worldview characterized by participation in a Christian community.
2. Have been encouraged to balance career, family, church, and community successfully.
3. Be familiar with the appropriate theories of communication.
4. Have developed the appropriate writing styles and skills expected by future employers or graduate programs.
5. Have an understanding of the fundamentals of research and be able to interpret research findings.
6. Understand the ethics of communication.
7. Be able to pursue successfully a master’s degree in business or public relations, or to pursue a career in public relations, corporate communications, or a communications profession in an agency, firm, corporation, non-profit, sports franchise, or other organizational environment.
8. Operate within legal frameworks and guidelines of media.