B.S. Degree in Public Relations and Social Media
58 hours

An OC graduate with a Bachelor of Science degree in Mass Communication-Public Relations will:

1. Have been encouraged to sustain or adopt a Christian worldview characterized by participation in a Christian community.
2. Have been encouraged to balance career, family, church, and community successfully.
3. Be familiar with the appropriate theories of communication.
4. Have developed the appropriate writing styles and skills expected by future employers or graduate programs.
5. Have an understanding of the fundamentals of research and be able to interpret research findings.
6. Understand the ethics of communication.
7. Be able to pursue succesfully a master’s degree in business or public relations, or to pursue a career in public relations, corporate communications, or a communications profession in an agency, firm, corporation, non-profit, sports franchise, or other organizational environment.
8. Operate within legal frameworks and guidelines of media.

Student must complete a minimum of 126 hours including the major, core, and minor if required. Elective hours may be needed to reach 126 hours.

10 Hours mass communication foundation

• COMM-2613 Media, Faith, and Culture
• COMM-4631 Senior Seminar in Communication
• COMM-4713 Media Law
• COMM-4733 Communication Ethics

3 Hours experience: you must choose from

• COMM-1361 and COMM-3361 PR Practicum
  An internship may be substituted for one of these hours.

33 Hours public relations required

• COMM-2113 Writing for Media
• COMM-2413 Photographic Principles
• COMM-2643 Media Production
• COMM-2813 Social Media and Advertising Principles
• COMM-2823 Public Relations Principles and Social Media Influencers
• COMM-2833 Reporting
• COMM-3233 Managing Social Media
• COMM-3343 Campaigns
• COMM-3543 Public Relations and Social Media Case Studies
• COMM-3743 Public Relations and Social Media Branding
• COMM-4663 Public Relations and Social Media Analytics

6 Hours required

• ARTS-1103 Technology for Graphics
• MKTG-3313 Principles of Marketing

6 Hours restricted electives

• COMM-3143 Basics of Visual Communication Design
• COMM-3243 Planning, Organizing, and Leading Events
• COMM-3723 Interviewing
• COMM-3733 Media Marketing and Sales
• MGMT-3113 Principles of Management
• MKTG-3413 Consumer Behavior
• MKTG-3513 Digital Marketing
• MKTG-4513 Marketing Research