Marketing & Management

Our students are preparing to be leaders in business, nonprofits and government by developing leadership skills based in integrity, justice and accountability. At OC you will learn foundational business practices alongside emotional intelligence that is critical to successful leadership.

Professor and student reviewing a book
  • 50 Executives speak in Sports Management program
  • #18 Nationally ranked marketing program
  • #1 in Oklahoma in Major Field in Business test scores
  • 1-1-3 Ethics Debate Team 2019, placed 1st in Oklahoma, 1st at Texas regionals and 3rd in the National Ethics Bowl

Sports Man­age­ment

Students score with OC’s close ties to OKC Thunder, PGA golfers, MLB greats and local teams like OKC Energy, Dodgers and OKC Blue. Sports Management students interact with 50+ leaders in the industry, boast 100% job placement, gain hands-on experience at major sporting events, tour major facilities like AT&T Stadium and present marketing plans to the NBA.

Sports management students visiting Thunder

Busi­ness Boot Camp

Present your product or service to ‘Shark Tank’ investors, tour Oklahoma City businesses, meet executives and have fun with your fellow incoming College of Business Administration students. It’s a 3-day weekend prior to the start of classes that counts as your Intro to Business class for only $75.

Students watching lecture

Career Prospects

What does your future in Marketing & Management look like?*

Sales representative

Median salary from retail electronics $43,400 to electronic component manufacturing $105,670

Marketing research analyst: 23% job growth

Median salary $63,120

Sports marketing manager: 10% job growth

5+ years experience needed

Median salary $132,620

Management analyst: 14% job growth

Median salary $83,610

Human resources specialist: 7% job growth

Median salary $60,880

Administrative Services Manager: 10% job growth

Median salary $96,180

Best for the Money

College Factual ranked our marketing program 2019 Best for the Money and Study.com says we are #18 in the nation. We stand out because of our accessibility, affordability and quality of education. Our students engage with businesses, meet executives and present research projects at academic events. Since 2016, 100% of marketing graduates are employed within six months.

Business student presenting

Bench­mark Society

Share your perspective, network among leaders and shape the future of Oklahoma’s business community in the collaborative forum of OC’s Benchmark Society. Members and guests enjoy luncheons featuring speakers who are nationally prominent business executives while dues and donations fuel OC’s Student Investment Fund. Enhance student placement in business and finance careers as a member of the Benchmark Society.

Students Listening to Lecture

Expe­ri­ence Inter­na­tion­al finan­cial mar­kets such as the Fed­er­al Reserve, the Muse­um of Finance, the UN, the World Bank/​IMF and more first­hand dur­ing a spring vis­it to New York City.

Eagles on Wall Street

*according to the Bureau of Labor Statistics