INFO-5333 eCommerce Marketing and Management
This course presents the concept of mass-customization. The course is presented from the perspective of the e-commerce customer and examines the basic principles of marketing used to create a customer. It then focuses on the marketing mix necessary to keep the customer. Topics include one-to-one marketing, the virtual value chain, successes and failures of online marketers, and online surveys of web sites. The course then shifts to the concepts of managing an e-commerce business.